Businesses today have come a long way from traditional communications. Running multiple marketing campaigns also generate a need of measuring ROI on those campaigns.
A missed call is an Indian way of communications and businesses are encashing on this new entrant. Usually the missed call may be followed by a SMS or a call or combination of two. This is in order to generate customers interest in product or service.
Missed call service is used by different industries in their own way. Some use it for customer verification purposes, opt in/out of subscription lists, Voting lines, Lead generation, NGO support, Banking, etc.